The Kapuso Network was awarded with a Promax Gold trophy for Best Public Service Announcement category for the GMA Network’s Haribon Seedlings advocacy TV plug.
Dubbed, Haribons Road to 2020 Rainforestation, the ad likened homeless seedlings to orphaned human babies thirsting to be rekindled by Mother Earth. The advocacy does not only put forward a call to action, but also emphasizes the special connection between man and nature.
The TV plug is directed to move viewers to save Philippine Rainforests. It forms part of GMA’s efforts with Haribon in line with the Networks Kapuso Para Sa Kalikasan advocacy.
Here are some of other notable winners in the Promax BDA Asia Awards 2008:
BEST LEISURE & LIFESTYLE PROMO:
GANSTAR - MTV (Singapore)
BEST NEWS/CURRENT AFFAIRS PROMO:
TOPIK NEWS: MONJAY - ANTV (Indonesia)
BEST DOCUMENTARY CAMPAIGN:
DISCOVERY CHANNEL: 080808 CHINA - DISCOVERY NETWORKS ASIA
BEST REALITY PROMO:
DISCOVERY HOME & HEALTH: THE FACEMAKERS - DISCOVERY NETWORKS ASIA
BEST CHILDREN’S PROGRAMME PROMO:
POCOYO - BALLET - PLAYHOUSE DISNEY (SOUTHEAST ASIA)
The Promax BDA Asia Awards was held in Singapore last November 17 to 18, 2008.
Here's the complete lists:
| CATEGORY | ENTRY TITLE | COMPANY | AWARD |
| BEST IN HOUSE STATION IMAGE PROMO | STARTV NETWORK ID | STAR INDIA PVT LTD- CHANNEL V | SILVER |
| BEST IN HOUSE STATION IMAGE PROMO | AXN BEYOND IMAGE SPOT - BEE | SPE NETWORKS - ASIA PTE LTD | GOLD |
| BEST OUT-OF-HOUSE STATION IMAGE PROMO | F1 FREE FALL | ESPN STAR SPORTS | SILVER |
| BEST OUT-OF-HOUSE STATION IMAGE PROMO | F1 CLOSE SHAVE | ESPN STAR SPORTS | GOLD |
| BEST MOVIE PROMO | THE WORLD OF MAX | MAX - MULTI SCREEN MEDIA PVT. LTD. | SILVER |
| BEST MOVIE PROMO | HARRY, SMITH & WESSON | HOME BOX OFFICE (SINGAPORE) PTE LTD | GOLD |
| BEST MOVIE CAMPAIGN | EXILED | CELESTIAL MOVIE CHANNEL LTD | SILVER |
| BEST MOVIE CAMPAIGN | PROTEGE | CELESTIAL MOVIE CHANNEL LTD | GOLD |
| BEST DRAMA PROMO | DEXTER 2 - MONOLOGUE | FOX INTERNATIONAL CHANNELS ASIA | SILVER |
| BEST DRAMA PROMO | DESPERATE HOUSEWIVES LAUNCH | SPE NETWORKS - ASIA PTE LTD | GOLD |
| BEST DRAMA CAMPAIGN | TERMINATOR: THE SARAH CONNOR CHRONICLES | 8TV | SILVER |
| BEST DRAMA CAMPAIGN | DEXTER 2 | FOX INTERNATIONAL CHANNELS ASIA | GOLD |
| BEST SPORTS PROMO | FRENCH OPEN | ESPN STAR SPORTS | SILVER |
| BEST SPORTS PROMO | AUSTRALIAN OPEN | ESPN STAR SPORTS | GOLD |
| BEST SPORTS CAMPAIGN | WIMBLEDOM | ESPN STAR SPORTS | SILVER |
| BEST SPORTS CAMPAIGN | FA CUP | ESPN STAR SPORTS | GOLD |
| BEST CHILDREN'S PROGRAMME PROMO | GALLI GALLI SIM SIM 2 - KOI HAI | TURNER ENTERTAINMENT NETWORKS ASIA, INC. | SILVER |
| BEST CHILDREN'S PROGRAMME PROMO | POCOYO - BALLET | PLAYHOUSE DISNEY (SOUTHEAST ASIA) | GOLD |
| BEST CHILDREN'S PROGRAMME CAMPAIGN | GALLI GALLI SIM SIM 2 | TURNER ENTERTAINMENT NETWORKS ASIA, INC. | SILVER |
| BEST CHILDREN'S PROGRAMME CAMPAIGN | BM LAUNCH CAMPAIGN | DISNEY CHANNEL (SOUTHEAST ASIA) | GOLD |
| BEST COMEDY PROMO | SAKIRA BEYONDE | STAR INDIA PVT LTD- CHANNEL V | SILVER |
| BEST COMEDY PROMO | TALKING POSTERS | GENX ENTERTAINMENT LTD. | GOLD |
| BEST COMEDY CAMPAIGN | CALEFARE | MEDIACORP CHANNEL 5 | SILVER |
| BEST COMEDY CAMPAIGN | COMEDY KA KING KAUN (THE KING OF COMEDY) | SAB - MULTI SCREEN MEDIA PVT. LTD. | GOLD |
| BEST ENTERTAINMENT/VARIETY PROMO | PINK FLOYD | NGC NETWORK (INDIA) PVT. LTD. | SILVER |
| BEST ENTERTAINMENT/VARIETY PROMO | SUNDAY BRUNCH | VH1- INDIA | GOLD |
| BEST ENTERTAINMENT/VARIETY CAMPAIGN | HANNAH TAN - LE CHEVALIER D'EON | SPE NETWORKS - ASIA PTE LTD | SILVER |
| BEST ENTERTAINMENT/VARIETY CAMPAIGN | AMBERDHARA | MULTI SCREEN MEDIA PVT. LTD. | GOLD |
| BEST REALITY PROMO | DISCOVERY CHANNEL: FIGHT QUEST - OBSTACLES IMAGE SPOT | DISCOVERY NETWORKS ASIA | SILVER |
| BEST REALITY PROMO | DISCOVERY HOME & HEALTH: THE FACEMAKERS | DISCOVERY NETWORKS ASIA | GOLD |
| BEST REALITY CAMPAIGN | ROCK N ROLL FAMILY | ZEE ENTERTAINMENT ENTERPRISES LIMITED | SILVER |
| BEST REALITY CAMPAIGN | DISCOVERY HOME & HEALTH: SURVIVING MOTHERHOOD | DISCOVERY NETWORKS ASIA | GOLD |
| BEST DOCUMENTARY PROMO | RACISM: A HISTORY | BBC WORLDWIDE CHANNELS (SINGAPORE) | SILVER |
| BEST DOCUMENTARY PROMO | DISCOVERY CHANNEL: MYTHBUSTERS 5 | DISCOVERY NETWORKS ASIA | GOLD |
| BEST DOCUMENTARY CAMPAIGN | SOUL OF A CITY | AUGUST PICTURES PTE LTD | SILVER |
| BEST DOCUMENTARY CAMPAIGN | DISCOVERY CHANNEL : 080808 CHINA | DISCOVERY NETWORKS ASIA | GOLD |
| BEST HOLIDAY / SEASONAL PROMO | FROZEN | PIX - MULTI SCREEN MEDIA PVT. LTD. | SILVER |
| BEST HOLIDAY / SEASONAL PROMO | MTV GREEN XMAS PROMO | MTV ASIA LDC | GOLD |
| BEST LEISURE & LIFESTYLE PROMO | MY LIFESTYLE | MEDIACORP TV SINGAPORE PTD LTD | SILVER |
| BEST LEISURE & LIFESTYLE PROMO | GANSTAR | MTV (VIACOM18 MEDIA PVT. LTD.) | GOLD |
| BEST NEWS/CURRENT AFFAIRS PROMO | NEWSX LAUNCH | INX MEDIA PVT. LTD. | SILVER |
| BEST NEWS/CURRENT AFFAIRS PROMO | TOPIK NEWS: MONJAY | ANTV | GOLD |
| BEST SPECIAL EVENT PROMO | FROZEN | PIX - MULTI SCREEN MEDIA PVT. LTD. | SILVER |
| BEST SPECIAL EVENT PROMO | SHORT FILM | ZEE ENTERTAINMENT | GOLD |
| BEST SOUND DESIGN | BOB BEIJING OLYMPICS GAMES 2008 SPOT | BRUCE DUNLOP AND ASSOCIATES | SILVER |
| BEST SOUND DESIGN | FROZEN | PIX - MULTI SCREEN MEDIA PVT. LTD. | GOLD |
| BEST SCRIPT | DISCOVERY CHANNEL: MYTHBUSTERS 5 | DISCOVERY NETWORKS ASIA | SILVER |
| BEST SCRIPT | PRESERVE OUR PLANET | NATIONAL GEOGRAPHIC CHANNEL ASIA | GOLD |
| BEST EDITING | GIRLS ON [V] | STAR INDIA PVT LTD - CHANNEL V | SILVER |
| BEST EDITING | ROCK RULES | VH1-INDIA | GOLD |
| BEST INTERSTITIAL | DIGIT ICON - PSYCHO THRILLER | ASIA TELEVISION LIMITED | SILVER |
| BEST INTERSTITIAL | PROJECT SUPERSTAR YEAR 3 | 8TV | GOLD |
| BEST INTERACTIVE PROMO | 9X DEKHO CAR JEETO | INX MEDIA PVT. LTD. | SILVER |
| BEST INTERACTIVE PROMO | MTV VJ CAMPAIGN: VJ UTT - MOBILE CONTEST PROMO | MTV ASIA LDC | GOLD |
| BEST SALES & MARKETING PRESENTATION | 2008 CHANNEL SALES TAPE | MTV ASIA LDC | SILVER |
| BEST SALES & MARKETING PRESENTATION | DISCOVERY CHANNEL: DISCOVERY NETWORKS ASIA PACIFIC TAPE | DISCOVERY NETWORKS ASIA | GOLD |
| BEST INTEGRATED MARKETING CAMPAIGN | STARHUB UEFA EURO 2008 | STARHUB CABLE VISION | SILVER |
| BEST INTEGRATED MARKETING CAMPAIGN | MTV VJ CAMPAIGN: ONE OF A KIND | MTV ASIA LDC | GOLD |
| BEST PUBLIC SERVICE ANNOUNCEMENT | MTV GREEN XMAS PROMO | MTV ASIA LDC | SILVER |
| BEST PUBLIC SERVICE ANNOUNCEMENT | HARIBON: SEEDLINGS | GMA NETWORK INC. | GOLD |
| FUNNIEST SPOT | KICK ASS MORNINGS - KUNG FU | MTV (VIACOM18 MEDIA PVT. LTD.) | SILVER |
| FUNNIEST SPOT | TALKING POSTERS | GENX ENTERTAINMENT LTD. | GOLD |
| SOMETHING FOR NOTHING | TOP GEAR SMILE | BBC WORLDWIDE CHANNELS (SINGAPORE) | SILVER |
| SOMETHING FOR NOTHING | TALKING POSTERS | GENX ENTERTAINMENT LTD. | GOLD |
| BEST PROMO NOT USING PROGRAMME FOOTAGE | SUNDAY BRUNCH | VH1-INDIA | SILVER |
| BEST PROMO NOT USING PROGRAMME FOOTAGE | HUNTER HUNTED | NATIONAL GEOGRAPHIC CHANNEL ASIA | GOLD |
| BEST BRAND-INTERGRATION PROMO | ADIDAS FINGER FOOTBALL | MTV (VIACOM18 MEDIA PVT. LTD.) | SILVER |
| BEST BRAND-INTERGRATION PROMO | VIRGIN COMICS | MTV (VIACOM18 MEDIA PVT. LTD.) | GOLD |
| BEST ON-AIR CHANNEL BRANDING | NICK KOREA PACKAGING | NICK KOREA | SILVER |
| BEST ON-AIR CHANNEL BRANDING | DISCOVERY CHANNEL: THE WORLD IS JUST AWESOME | DISCOVERY NETWORKS ASIA | GOLD |
| BEST ON-AIR IDENT | A PLAYFUL ROBOT, A PLAYFUL LOGO, A PLAYFUL CHANNEL. | BEIJING KAKU CARTOON SATELLITE TV | SILVER |
| BEST ON-AIR IDENT | HIHD IDENT | JL. DESIGN | GOLD |
| BEST PROGRAMME TITLE SEQUENCE | MTV MUSIC VIDEO HOURS | MTV NETWORKS JAPAN | SILVER |
| BEST PROGRAMME TITLE SEQUENCE | MTV TOP 100 HITS TITLE | MTV ASIA LDC | GOLD |
| BEST ANIMATION | BOB BEIJING OLYMPICS GAMES 2008 SPOT | BRUCE DUNLOP AND ASSOCIATES | SILVER |
| BEST ANIMATION | TOTAL EVOLUTION OF CHANNEL[V] | STAR GROUP (TAIWAN) LIMITED | GOLD |
| BEST STING | MICKEY MOUSE CLUBHOUSE SCREENWALKER | THE WALT DISNEY COMPANY (SEA) PTE LTD | SILVER |
| BEST STING | TOP 100 HITS GFX SET | MTV ASIA LDC | GOLD |
| BEST ORIGINAL LOGO DESIGN | MTV NEWS LOGO | MTV ASIA LDC | SILVER |
| BEST ORIGINAL LOGO DESIGN | MTV TOP 100 HITS LOGO | MTV ASIA LDC | GOLD |
| BEST WEBSITE DESIGN | VIACOM ASIA | MTV ASIA LDC | SILVER |
| BEST WEBSITE DESIGN | FIREBALL.TV | WALT DISNEY INTERNATIONAL TELEVISION (JAPAN) | GOLD |
| BEST PRINT AD | FIND ME A SINGAPOREAN 2 (BEAR) | MEDIACORP TV SINGAPORE PTE LTD | SILVER |
| BEST PRINT AD | CHANNEL [V]: BILLBOARD AD | STAR GROUP LTD | GOLD |
| BEST PRINT CAMPAIGN | THE CELL: DREAMING IN REAL TIME | THE CELL | SILVER |
| BEST PRINT CAMPAIGN | INSIDE: THE EMPEROR'S TREASURE "CAMPAIGN" | NATIONAL GEOGRAPHIC CHANNEL ASIA | GOLD |
| BEST COLLATERAL MATERIAL | INSIDE: THE EMPEROR'S TREASURE "COLLATERAL MATERIAL" | NATIONAL GEOGRAPHIC CHANNEL ASIA | SILVER |
| BEST COLLATERAL MATERIAL | MY BRILLIANT BRAIN | NGC NETWORK (INDIA) PVT. LTD. | GOLD |
| ROCKET AWARD | MARTIN ALTANIE | GOLD |
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